Trivia Competitor Website (SEO) Research

Competitor Analysis Instructions

Objective:

We need to gather strategic intelligence on our competitors to help position Worldwide Trivia (WWT) as the superior choice for venues. Please follow the steps below to generate a report for each competitor.

Tools Required:

Gemini (or ChatGPT Plus)
The Competitor's Website URL

Step 1: Open a New Chat

Always start a fresh chat session for each new competitor to ensure the AI doesn't get confused between different companies.

Step 2: Copy & Paste the Prompt

Copy the text inside the box below and paste it into the AI chat. Make sure you replace [INSERT COMPETITOR URL HERE] with the actual link before hitting enter.

The Analysis Prompt

ROLE:

Act as a Senior SEO Strategist and Product Marketing Manager. You are analyzing a competitor on behalf of "Worldwide Trivia" (WWT).

CONTEXT - WHO WE ARE (WWT):

Product: A web-based Trivia App (React/Firebase) that connects a Host Dashboard, a Big Screen Display (TV), and Player Phones (Buzzers).
Unique Selling Proposition (USP): We replace the need for expensive professional hosts. We allow venues (bars/pubs) to run their own high-quality, TV-style trivia nights using their existing staff.
Key Features: No pen and paper, instant scoring, visual questions on big screens, "Thirsty" button for bar service, automated leaderboards.
Target Audience: Pub owners who want to save money on entertainment, and corporate facilitators.

THE TASK:

Please analyze the following competitor website: [INSERT COMPETITOR URL HERE]

DELIVERABLE 1: STRATEGIC INTELLIGENCE REPORT

Please provide a report using the following structure:

Core Value Proposition: What is the one main thing they are selling? (e.g., "Comedy," "Community," "Technology," or "Custom Events").
Target Audience Detection: Based on their language, are they speaking to the Player (B2C) or the Venue Owner (B2B)? Give examples of text that proves this.
SEO Keyword Analysis:
- Identify the top 3-5 "Money Keywords" they seem to be targeting in their Headings (H1/H2).
- Identify any "Content Gaps" (What are they not talking about that WWT could dominate? e.g., "Digital scoring," "Cheaper costs").
The "Wedge" Opportunity: specifically, how can WWT position itself to beat this specific competitor? (e.g., "They are expensive/manual; we are affordable/automated").

DELIVERABLE 2: THE FEATURE MATRIX

Please create a comparison table based on your analysis of their site:

Feature	Competitor	Worldwide Trivia
Scoring Method	(e.g. Pen & Paper / App)	Automated App
Buzzers?	(Yes/No)	Yes (Digital)
Big Screen TV Used?	(Yes/No)	Yes (Visuals)
Requires Hired Host?	(Yes/No)	No (Self-Hosted)
Price Tier	(Premium/Budget/Unknown)	Budget/Affordable

DELIVERABLE 3: PUBLIC RELATIONS & BACKLINK TARGETS

Search the web and scan their site for "Press," "Partners," or "As Seen In" sections. List the URLs or Names of specific publications, blogs, or venue directories that have featured or linked to this competitor.

Goal: We want a list of websites we can contact to pitch WWT to.

DELIVERABLE 4: WEBSITE HEADLINE OPTIONS

Based specifically on the weaknesses or gaps you found in this competitor, write 3 powerful H1 (Main Headline) options for the Worldwide Trivia homepage that would steal market share from them.

Option A (The Price/Value Angle)
Option B (The Tech/Modern Angle)
Option C (The "Control" Angle - DIY)

DELIVERABLE 5: "EXTRA VALUE" INSIGHTS

Lead Magnets: How are they capturing email addresses? (Newsletters, free downloads, booking forms?)
Visual vs. Text: Is their site selling via video/images (emotional) or text (informational)? How should WWT adapt its design to compete?

Step 3: Save the Output

Copy the AI's response and save it the Competitor's card in Hubspot as a note.